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the latest innovations in point of sale, packaging, and consumer experience by the insights team at HH Global
The digital revolution has increased content outlets and new ways of reaching customers. Yet, marketers lack the effective resources for adaptation, trans-creation, and localization.
  • 37% of marketers claim that their speed to market needs improvement

 

  • 44% of marketers only have budget allocation of less than 5% of their marketing budget for creative adaptation and cross-cultural localization

 

  • Only 6% are using online approval/proofing systems

 

  • 37% say they are not satisfied with their performance

Access CMO Council’s report “The Age of the Adaptive Marketer: Meeting the Needs of the Connected Customer with Adaptive Brand Content” sponsored by HH Global for details